1. Publicis
Okay honestly, I don't often dog agencies but I'm very unimpressed with Publicis worldwide...or maybe I just don't understand them as an international agency. I was excited when I first got to their website and it looked like their work could be pretty good, but when I started looking at their list of clients I was just confused. I litterally have never heard of half of their accounts and never even seen any of these campaigns. Now I realize this may be because I'm not the target market or that most of them are primarily european accounts. But honestly after watching a few of them on the website I was still unimpressed. Even with the accounts I didnt recognize I still thought the campaigns lacked creativity. This was the best ad I could find and still I don't even really like it. I dont understand the whole animal flying metaphor and really the whole spot just bores me. I guess I was just expecting more from the founding paris agency that spawned the massive holding group that Publicis Groupe is today. I don't do this often but I really don't care for the work this agency is putting out.
2. Saatchi & Saatchi
This is not a mistake. I realize I'm posting a 1 second ad...and I did it for a reason. This ad played in super bowl XLIII, and is reminicent of the old E-Trade commercial "we just wasted $3 million dollars" dancing monkey commercial that also played in a super bowl. I wanted to highlight this because spot because I honestly think this is where our industry is going. And that destination, while new and kinda funny, kinda shocking and kinda creative, is really just shameless and is really just a poorly thought out marketing tactic. I get the concept, and I'm sure they achieved their goal by getting people to talk about that rediculous 1 second commercial. But really it's dumb. It doesnt make me wanna drink high life and I't is a far cry from the revolution in creativity our legends like Bill Bernbach, David Ogilvy and Leo Burnett inspired our industry to strive to be. I'm not trying to be negative but if I was the VP of marketing for Miller Brewing Co. I would have walked right out of the pitch meeting with the Saatchi & Saatchi people. This is just one bad joke of a marketing ploy.
3. Leo Burnett
Let me preface this paragraph with the fact that Leo Burnett is my favorite agency period. I am a sucker for their humble beginnings, their founder and advertising legend Leo Burnett, their culture and history, their work and of course the big black pencils and their apples. I think they have one of the coolest agency websites and honestly I would consider a working for them up in Chicago a dream job. Now honestly some of the work they have put out in the past is kinda weird but I just like them. I perused their website for awhile and this was one spot I was pretty impressed with. Granted it's in some foreign language I can't understand and honestly don't know what it is (maybe French), but it's a solid example of creativity. This is art people. A good song and stunning visuals paired with a solidly modern branding message. I'm not sure what the copy voice over was and I'm fairly certain this is for an HD TV brand but regardless it's an impressive spot. I'll be honest and say I didn't like some of the work posted on their website but I really do like this particular one. I am definitely one of those believers of the "Chicago School" of advertising, just like I believe that agencies housed in San Fran have a "San Francisco" style of advertising. So if this is "Chicago School" im definitely buying in. Good, solid work Leo, your name remains on the door.
4. Fallon Worldwide
Perfect, absoulutely perfect. Ladies and Gentlemen this is advertising. This is successful and well thought out branding. Now I also believe in a "Minneapolis School" of advertising believe it or not with agencies like Fallon and Carmichel Lynch who have put out such great work and really put Minneapolis on the map as an advertising capital and a force to be reckoned with. This particular spot stole my heart as a sports fan. I mean c'mon Joe Buck at a holiday inn, a funny supporting cast of actors and comedians doing what probly every single of one my friends would do including me, it's just gold. I can litterally picture any sports loving guy doing this and that's what I think steals this spot. Not to mention it informed me that Holiday Inn is infact the official hotel of the MLB (I don't actually believe this because I'm pretty sure the away teams that play my hometown Padres stay at the OMNI hotel) but anyway its a great example of subtle branding. I love this spot and check out some more of their spots in this campaign, their all very well done.
5. Kaplan Thaler Group
My first reaction with this agency was that it had a cool website. When I looked into their case studies I realized they don't have very many accounts and that surprised me, even though I haven't heard much about this agency. But I can assure you the few accounts they hold are HUGE COMPANIES that you've heard of and buy tons of media time, so I'm sure they're doing fine on billings. I was also surprised to see that they do the ad campaigns for Trojan condoms which I think would be a really hot account, no pun intended. I even remember this pigs "evolve" spot and I like it a lot. It's not subtle at all, it's creative, funny and it really does get the point across that yes us men can be pigs sometimes and need to "evolve" aka use protection. Great spot, and honestly I would look to do work with them if I was a marketing VP for a brand. Look for good stuff from Kaplan Thaler in the future.
6. Team One Advertising
First off, Team One's got a very simple and cool website thats easy to get around and see work, which is more than I can say for the majority of agencies websites today. Now the website is kinda weird in that they won't show work from all their clients and make you agree to some weird copyright no downloading policy thing before you can watch any spots which I've never seen before and struck me as kinda odd. I was also surprised to see that they've done work for Boost Mobile, which I always thought was a quirky but entertaining campaign. I like this spot a lot, regardless of my usual belief that using old people is most of the time trite and shameless in advertising. But let's be honest, its funny and the dialogue is just soo over the top you can't help but laugh. I also dig the self depricating copy at the end that both gets the message across and brands Boost as the "for young people" phone. Good stuff Team One.
Wednesday, October 28, 2009
5 ads that use technique of large scale performance
1. Wieden + Kennedy
This ad is a perfect example of many different moving parts coming together to promote a product (Honda). The commercial for the Honda accord is titled "COGS" and is indeed real, having taken 606 trys to get it right (something minor went wrong in the first 605 takes). The crew spent day and night working on the commercial and even hired a team of engineers to design this impressive spot. The commercial cost $6 million dollars to produce and was originally aired in the UK. I think every cent is worth it in this case, and if I was the VP of marketing at Honda in Japan I would be extatic about this spot, realizing not only is this spot incredible but it is the exact type of creative branding Honda needs to promote. This ad is insanely intricate.
2. BBDO worldwide
This commercial always makes me thirsty. I like the creativity behind it, how they are replacing what you would think would be beer served in these bars and turning it in to water. It's just good clean fun and the copy "drink to your health" really gets the point across. Regardless I chose this commercial because it definitely has a lot of people, and many many moving parts. The moving parts come together to resemble a boisterous fun loving party, with aquafina at the center of it all. I love this playfull ad.
3. Strawberry Frog New York
This commercial is the epitomy of many moving parts coming together to sell a product, and oddly enough in this case, it's beer. Now I don't understand whay the "champions league" has to do with Heineken other than the beer maker is probably a heavy sponsor but I'll give it to them, this commercial is very entertaining. I think agencies need to be careful in the future with the whole "everyone join in on a soccer game" idea because it is becoming a little trite. Regardless, I like the spot from viral marketing gurus Strawberry Frog, and it must have taken them a long time to film and edit all of those shots. Soo many people, makes me wonder how they pay them all...
4. TBWA worldwide
It's no secret, I am completely biased toward Absolut. They are my favorite brand, favorite campaign of all time, my dream account, and they're even handled by one of my favorite agencies in TBWA. This commercial obviously has a ton of moving parts and clearly shows how a bunch of different things going on can turn a large scale performance into a advertisement for a product. But what else does it have? Well for starters it's clever, very very clever. It's playful and fun, and makes the consumer want to get up off the couch, grab that pillow their leaning on and jump right into the riot. And lastly it's not what you expect from a Vodka bottling company, which leads right into the creative and ironic "In and Absolut World", which although straying from the usual "Absolut _______" print ads we've seen for the past fifty years, is not bad. I really appreciate the new campaign TBWA is putting out for Absolut and it just goes to show that large, well thought out, complex and expensive spots can very much be worth the money when done right.
5. McCann Erickson
So the word on the street is that this, like the Wieden+Kennedy Honda spot, McCann Erickson shot this spot all in one continuous take, without the use of CGI. One word, Incredible. Not only does this idea capture the idea of multi player online play but it's unusually large game of double dutch is playful, fun and entertaining. Not surprising this commercial won an Addy from The American Advertising Federation (AAF) at their annual awards presentation. I especially like when the heavy girls, and the biker goes through. I wonder how long it took to get it right, or how long it took to teach the rope spinners the right pace. I love commercials that seem like they achieve the impossible, and it inspires me as a young advertising student. This commercial is the ultimate example of many moving parts coming together in a performance like way to advertise a product. I want more.
This ad is a perfect example of many different moving parts coming together to promote a product (Honda). The commercial for the Honda accord is titled "COGS" and is indeed real, having taken 606 trys to get it right (something minor went wrong in the first 605 takes). The crew spent day and night working on the commercial and even hired a team of engineers to design this impressive spot. The commercial cost $6 million dollars to produce and was originally aired in the UK. I think every cent is worth it in this case, and if I was the VP of marketing at Honda in Japan I would be extatic about this spot, realizing not only is this spot incredible but it is the exact type of creative branding Honda needs to promote. This ad is insanely intricate.
2. BBDO worldwide
This commercial always makes me thirsty. I like the creativity behind it, how they are replacing what you would think would be beer served in these bars and turning it in to water. It's just good clean fun and the copy "drink to your health" really gets the point across. Regardless I chose this commercial because it definitely has a lot of people, and many many moving parts. The moving parts come together to resemble a boisterous fun loving party, with aquafina at the center of it all. I love this playfull ad.
3. Strawberry Frog New York
This commercial is the epitomy of many moving parts coming together to sell a product, and oddly enough in this case, it's beer. Now I don't understand whay the "champions league" has to do with Heineken other than the beer maker is probably a heavy sponsor but I'll give it to them, this commercial is very entertaining. I think agencies need to be careful in the future with the whole "everyone join in on a soccer game" idea because it is becoming a little trite. Regardless, I like the spot from viral marketing gurus Strawberry Frog, and it must have taken them a long time to film and edit all of those shots. Soo many people, makes me wonder how they pay them all...
4. TBWA worldwide
It's no secret, I am completely biased toward Absolut. They are my favorite brand, favorite campaign of all time, my dream account, and they're even handled by one of my favorite agencies in TBWA. This commercial obviously has a ton of moving parts and clearly shows how a bunch of different things going on can turn a large scale performance into a advertisement for a product. But what else does it have? Well for starters it's clever, very very clever. It's playful and fun, and makes the consumer want to get up off the couch, grab that pillow their leaning on and jump right into the riot. And lastly it's not what you expect from a Vodka bottling company, which leads right into the creative and ironic "In and Absolut World", which although straying from the usual "Absolut _______" print ads we've seen for the past fifty years, is not bad. I really appreciate the new campaign TBWA is putting out for Absolut and it just goes to show that large, well thought out, complex and expensive spots can very much be worth the money when done right.
5. McCann Erickson
So the word on the street is that this, like the Wieden+Kennedy Honda spot, McCann Erickson shot this spot all in one continuous take, without the use of CGI. One word, Incredible. Not only does this idea capture the idea of multi player online play but it's unusually large game of double dutch is playful, fun and entertaining. Not surprising this commercial won an Addy from The American Advertising Federation (AAF) at their annual awards presentation. I especially like when the heavy girls, and the biker goes through. I wonder how long it took to get it right, or how long it took to teach the rope spinners the right pace. I love commercials that seem like they achieve the impossible, and it inspires me as a young advertising student. This commercial is the ultimate example of many moving parts coming together in a performance like way to advertise a product. I want more.
Thursday, October 8, 2009
Interpublic
1. McCann Erickson
First off, Wow. The art direction here is unbelievible and frankly beautiful. Not only are the actors/models perfect but the paint and color is so bright and vibrant you can't help but stop, stare and pay attention. It's amazing when you see spots for things like this ie paint which is boring and they do something incredible. I especially liked the guy in the black in white paint and the women in the yellow. This ad has to get an award.
2. The Martin Agency
It's no secret. And I'm not afraid to admit it. I love the gieco cavemen. First off I dont care what people say about the campaing being annoying. Thats branding people. And second, the cavemen are hilarious. They always have good cheesy music to go along with the spots and frankly I get the deeper meaning here. Men are like cavemen and it's easy to use gieco...even a man can do it. Simple, funny and always entertaining. Go Geico!
3. TM Advertising
I never really knew much about Temerlin McClain even though it's right here in our own backyard of Dallas and the advertising institute I attend is named after it. And I have to say I'm very impressed with their website and especially proud to be in Temerlin after watching some of their work. First off, Im impressed that they landed such a large account as American Airlines. Also it's impressive to see how entertaining their creative is. Not only is it funny, witty and "not about what its about"-thank you Dr. Griffin, it is actually better than the stuff Southwest is putting out. The Southwest "wanna get away?" ads have always been very funny and I like to see American following suit. This ad is imaginative, has great dialogue and reminds me of movies like Office Space, poking fun at the day to day corporate insanity. Great ad.
4. DraftFCB
I think this ad must be Tom Cruise's worst nightmare. Anyway, I really like this ad. It's simple has great one to one dialouge and the kid is perfect for it. It brings up an important and often overlooked issue which is kids having access to lethal drugs just by openning up their parents medicine drawers. I like ads that are hard to watch or uncomfortable which means to me that they are challenging your conventional ideas of what commercials should be. This ad feels very real and I was surprised to find it because it looked like most of DraftFCB's accounts were international ones.
5. Lowe
First off I was very unimpressed with Lowe. The website was not as up to speed as other agencies, and it took me sometime to find a tv spot that I actually liked. They have a lot of strange accounts and seem to have a dominant ammount of them from abroad companies. I do however like this spot. It's catchy, creative and introduces me to a sort of "female axe" product that I never knew existed. And it's impressive because they come about it in a soft way, sensative to women. I hope Lowe can continue to put out more stuff like this.
6. Carmichael Lynch
I love this campaign. They have done soo much with it and it never seems to get old. I wasn't very familiar with Carmichael Lynch out of Minneapolis, but after looking through all their campaigns on their website, I'm very impressed with their clients and their creative work. This particular spot is seamless, and funny. Your hooked from the start and you cant help but laugh at the sasquatch as the beer explodes in his face. You never see the revenge flip of the cart coming. This is the definition of an ad that doesnt advertise the product, but rather brands the product and focuses on sticking in your head. One of my favorites.
7. Hill Holiday
Very very good work by Hill Holiday. This is another agency I knew very little about but I can safely say I was pleased to see the work on their website. This ad is funny, implements a catchy song (always a favotite of mine), and even kind of shameless when the man gets his hand stuck in the bus door and the dunkin' donuts cup faces the camera. Most of all, it's relatable, as we have all in one time or another been in a position like this and had to get breakfeast on the go. Im also convinced the voice over in the end is a celebrity...just can't get my finger on which one.
8. Deutsch
The direct tv campaign is very cool. It takes picture perfect art direction and clever copy to minmic these movies soo closely. I especially love the range of movies in the campaign. From Star Trek to Austin Powers and even King Kong, I wonder how expensive it was to hire all these big time actors and get these shots soo perfect. These are very creative spots and I really do love where their going with this. Kudos to Deutch, and I expect DirectTV will stay on board with them for a long time to come. On another note, I see these play like every third commercial. They must be buying a huge ammount of media time.
9. Mullen
This is one of my favorite ads ive seen since starting this blog project. I was completely unaware that Mullen existed as an ad agency and am now a big fan of their work. Tremendously funny and creative and frankly just seeing that 1970's style ron jeremy looking dude standing next to a giant desheveled bear makes me laugh. Then with no words said the bear instantly slaps the man and a "godfather swimmin' with the fishes" fish comes flying out. Simpley genius. Although I laugh at any slapping in pretty much any commercial it is arguably one of the cheapest laughes in television. Regardless its impressive to see that the Boston Bruins gave the rebranding and sports marketing responsibilites to an agency like Mullen. Very exciting.
10. Campbell Mithun
Good, not great. They really could have made this spot more funny or creative, or at least a little less cheesy. I get where they were going with this and it is cute, but I just feel they missed out on a great opportunity to go a little bit further with the whole death and taxes metaphor. Honestly after looking at their site and seeing the stuff they put out for burger king, I can't help but think all of their work is cheesy.
11. T.A.G. SF
Im really glad I did enough aimless wandering around the T.A.G SF site to find this spot. I remember when they used to run this campaign when I was younger, and I always loved it. The music by the Shins is perfect and the art direction/film quality is simply incredible. I was really impressed with the filming they can do and even more than that, by their list of clients, which includes amazing work they've done for Xbox. I especially love their Halo stuff. Anyway back to this commercial, it really makes you feel like they took you inside a dream. It makes the Zune seem more personal than an Ipod, more imaginative too. My hat is off to the creative team for "dreaming" this one up. I love commercials that push art direction to new bounds and take us on adventures of the mind. Very cool tv spot for Zune.
First off, Wow. The art direction here is unbelievible and frankly beautiful. Not only are the actors/models perfect but the paint and color is so bright and vibrant you can't help but stop, stare and pay attention. It's amazing when you see spots for things like this ie paint which is boring and they do something incredible. I especially liked the guy in the black in white paint and the women in the yellow. This ad has to get an award.
2. The Martin Agency
It's no secret. And I'm not afraid to admit it. I love the gieco cavemen. First off I dont care what people say about the campaing being annoying. Thats branding people. And second, the cavemen are hilarious. They always have good cheesy music to go along with the spots and frankly I get the deeper meaning here. Men are like cavemen and it's easy to use gieco...even a man can do it. Simple, funny and always entertaining. Go Geico!
3. TM Advertising
I never really knew much about Temerlin McClain even though it's right here in our own backyard of Dallas and the advertising institute I attend is named after it. And I have to say I'm very impressed with their website and especially proud to be in Temerlin after watching some of their work. First off, Im impressed that they landed such a large account as American Airlines. Also it's impressive to see how entertaining their creative is. Not only is it funny, witty and "not about what its about"-thank you Dr. Griffin, it is actually better than the stuff Southwest is putting out. The Southwest "wanna get away?" ads have always been very funny and I like to see American following suit. This ad is imaginative, has great dialogue and reminds me of movies like Office Space, poking fun at the day to day corporate insanity. Great ad.
4. DraftFCB
I think this ad must be Tom Cruise's worst nightmare. Anyway, I really like this ad. It's simple has great one to one dialouge and the kid is perfect for it. It brings up an important and often overlooked issue which is kids having access to lethal drugs just by openning up their parents medicine drawers. I like ads that are hard to watch or uncomfortable which means to me that they are challenging your conventional ideas of what commercials should be. This ad feels very real and I was surprised to find it because it looked like most of DraftFCB's accounts were international ones.
5. Lowe
First off I was very unimpressed with Lowe. The website was not as up to speed as other agencies, and it took me sometime to find a tv spot that I actually liked. They have a lot of strange accounts and seem to have a dominant ammount of them from abroad companies. I do however like this spot. It's catchy, creative and introduces me to a sort of "female axe" product that I never knew existed. And it's impressive because they come about it in a soft way, sensative to women. I hope Lowe can continue to put out more stuff like this.
6. Carmichael Lynch
I love this campaign. They have done soo much with it and it never seems to get old. I wasn't very familiar with Carmichael Lynch out of Minneapolis, but after looking through all their campaigns on their website, I'm very impressed with their clients and their creative work. This particular spot is seamless, and funny. Your hooked from the start and you cant help but laugh at the sasquatch as the beer explodes in his face. You never see the revenge flip of the cart coming. This is the definition of an ad that doesnt advertise the product, but rather brands the product and focuses on sticking in your head. One of my favorites.
7. Hill Holiday
Very very good work by Hill Holiday. This is another agency I knew very little about but I can safely say I was pleased to see the work on their website. This ad is funny, implements a catchy song (always a favotite of mine), and even kind of shameless when the man gets his hand stuck in the bus door and the dunkin' donuts cup faces the camera. Most of all, it's relatable, as we have all in one time or another been in a position like this and had to get breakfeast on the go. Im also convinced the voice over in the end is a celebrity...just can't get my finger on which one.
8. Deutsch
The direct tv campaign is very cool. It takes picture perfect art direction and clever copy to minmic these movies soo closely. I especially love the range of movies in the campaign. From Star Trek to Austin Powers and even King Kong, I wonder how expensive it was to hire all these big time actors and get these shots soo perfect. These are very creative spots and I really do love where their going with this. Kudos to Deutch, and I expect DirectTV will stay on board with them for a long time to come. On another note, I see these play like every third commercial. They must be buying a huge ammount of media time.
9. Mullen
This is one of my favorite ads ive seen since starting this blog project. I was completely unaware that Mullen existed as an ad agency and am now a big fan of their work. Tremendously funny and creative and frankly just seeing that 1970's style ron jeremy looking dude standing next to a giant desheveled bear makes me laugh. Then with no words said the bear instantly slaps the man and a "godfather swimmin' with the fishes" fish comes flying out. Simpley genius. Although I laugh at any slapping in pretty much any commercial it is arguably one of the cheapest laughes in television. Regardless its impressive to see that the Boston Bruins gave the rebranding and sports marketing responsibilites to an agency like Mullen. Very exciting.
10. Campbell Mithun
Good, not great. They really could have made this spot more funny or creative, or at least a little less cheesy. I get where they were going with this and it is cute, but I just feel they missed out on a great opportunity to go a little bit further with the whole death and taxes metaphor. Honestly after looking at their site and seeing the stuff they put out for burger king, I can't help but think all of their work is cheesy.
11. T.A.G. SF
Im really glad I did enough aimless wandering around the T.A.G SF site to find this spot. I remember when they used to run this campaign when I was younger, and I always loved it. The music by the Shins is perfect and the art direction/film quality is simply incredible. I was really impressed with the filming they can do and even more than that, by their list of clients, which includes amazing work they've done for Xbox. I especially love their Halo stuff. Anyway back to this commercial, it really makes you feel like they took you inside a dream. It makes the Zune seem more personal than an Ipod, more imaginative too. My hat is off to the creative team for "dreaming" this one up. I love commercials that push art direction to new bounds and take us on adventures of the mind. Very cool tv spot for Zune.
WPP Group
1. Ogilvy & Mather
I love this spot. For obvious reasons it was mainly run in Europe and South America due to its risky art direction. Regardless it is funny and the rythym is seamless. I dont know how they changed the extremely attractive girl in the beginning into an overweight man so well. The digital art people at Ogilvy are very talented and this spot is very entertaining. While this spot doesnt exactly make me want to reach for an icey cold sprite, it definitely sticks out in my memory. Sprite has traditionally run strange advertising with their agencies and I look forward to seeing whats next.
2. Y&R (Young & Rubicam)
To be honest it was really hard to find work on the Y&R website that I liked, which surprised me because Y&R is a very large and well respected global agency. Regardless I was very excited to see this spot for Virgin Atlantic. The art direction is great and you really don't see what's coming till it hits you. The yuppy dressed man in the french cut dress shirt in the beginning is remenicient of Bret Easton Ellis' Patrick Bateman in American Psycho and the 80's outfits are perfect. I like how they unapolagetically brand Virgin as the cool, stylish and hip airlines. In an industry where people are soo focused on prices and getting the best deal, its refreshing to see virgin doing something new and dangerous. This spot actually makes me want to pay more money so I can be in the trendy flyers club.
3. JWT (Jay Walter Thompson)
I t hink this is one of the most genius campaigns I've ever seen. Not only are the spots creative and funny, but they actually made an entire interactive website for stride trying to get people to spit out their gum. The website came complete with games and applications to help stride track down people who have been chewing their gum too long and get them to spit it out. JWT even took it a step further and created a fake lawyer webstie protecting people attacked by stride "spit outters" where you could post your own imaginary claim online. Now tell me that isnt 180 degree branding.
4. Grey
I like this print ad a lot. It's cute, simple and straight to the point. I think it goes after the perfect target market and reaches the people who use febreeze most ie people with smelly dogs. The copy is also straightforward and amiable. For products like these, I think its best to not be flashy or over the top. Keep it simple, and get to the point.
I love this spot. For obvious reasons it was mainly run in Europe and South America due to its risky art direction. Regardless it is funny and the rythym is seamless. I dont know how they changed the extremely attractive girl in the beginning into an overweight man so well. The digital art people at Ogilvy are very talented and this spot is very entertaining. While this spot doesnt exactly make me want to reach for an icey cold sprite, it definitely sticks out in my memory. Sprite has traditionally run strange advertising with their agencies and I look forward to seeing whats next.
2. Y&R (Young & Rubicam)
To be honest it was really hard to find work on the Y&R website that I liked, which surprised me because Y&R is a very large and well respected global agency. Regardless I was very excited to see this spot for Virgin Atlantic. The art direction is great and you really don't see what's coming till it hits you. The yuppy dressed man in the french cut dress shirt in the beginning is remenicient of Bret Easton Ellis' Patrick Bateman in American Psycho and the 80's outfits are perfect. I like how they unapolagetically brand Virgin as the cool, stylish and hip airlines. In an industry where people are soo focused on prices and getting the best deal, its refreshing to see virgin doing something new and dangerous. This spot actually makes me want to pay more money so I can be in the trendy flyers club.
3. JWT (Jay Walter Thompson)
I t hink this is one of the most genius campaigns I've ever seen. Not only are the spots creative and funny, but they actually made an entire interactive website for stride trying to get people to spit out their gum. The website came complete with games and applications to help stride track down people who have been chewing their gum too long and get them to spit it out. JWT even took it a step further and created a fake lawyer webstie protecting people attacked by stride "spit outters" where you could post your own imaginary claim online. Now tell me that isnt 180 degree branding.
4. Grey
I like this print ad a lot. It's cute, simple and straight to the point. I think it goes after the perfect target market and reaches the people who use febreeze most ie people with smelly dogs. The copy is also straightforward and amiable. For products like these, I think its best to not be flashy or over the top. Keep it simple, and get to the point.
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