OMNICOM

BBDO



Guinness has a history for original, well thoughtout, creative ads, and BBDO didnt dissapoint with this great spot. As I've said before, one of my favorite quotes about advertising is that "it's not about what it's about". This is a perfect example of that quote. What does a beer have to do with little men being launched through tunnels and bouncing off of drums to make music have to do with beer?? Nothing, but it's interesting, engaging and catches the viewers attention. Great art direction and incredibly creative immagination by the team at BBDO. This is one account that I would love to have a crack at working on.


DDB



First off, this commercial is hilarious. I know this is my back to back beer commercial and that may look a little sketchy but the beer industry puts out a tremendous ammount of advertising and usually have some of the best commercials on air. Usually I would criticize a commercial like this; I think the kooky office scene is a little trite in ads these days and I dont usually appreciate cheap laughs based on swearing or sex, but in all honesty this ad pulls it off. The scripting is perfect and the lines are original. You feel like they could use the same F-this F-that jokes but the scenes are surprisingly creative and I ask myself at every juncture, how are they gunna cuz here?? Kudos to the copywriters and well done DDB. Also its interesting to see that the Bud.tv account is seperate from Budweiser. I dont understand why these companies dont put all of there advertising under one umbrella company.


TBWA



This is honestly one of my favorite ads of all time. The art direction is so moving and visually stunning. The copy is simple, clean and elegant, as expected with an Absolut ad. The ad doesnt talk down to us, but instead challenges us to see vodka is a different light. The soundtrack provided by electro-punk-pop band New Order also just seems to fit this commercial like the last piece of a thousand part puzzle. I especially love the bottles hanging in the forrest, or the ballons when they are released into the night sky. They actually sent a director and creative team to different locations across the globe to film this spot and I recommend you watch the making of this commercial on youtube.com, it's incredible. If Ive ever found an ad that nailed what purposeful advertising should be and inspires and rewards the consumer, than this is it. This ad has stuck in my head and I wont forget it. Every agency should strive to put out work like this. Overall this ad is an 11 out 10 in my book.

Goodby Silverstein



Okay, this commercial is kind of ridiculous, but c'mon it's pretty funny. Now Goodby is pretty known for doing some off the wall ads such as this. In fact all of the Emrald Nuts commercials are this same type of goofy offput acronym humor, and I love them all. It's right along with my "it's not about what it's about theory" and it doesnt take itself too seriously. It just makes me laugh at the random words they bring together to spell out Emrald Nuts. I mean does the copywriter for this account think it up on his own?? Regardless, it's a funny spot and I like the use of irrevrent humor when trying to pitch nuts to people.


180 Amsterdam/180 LA



Guerrilla advertising...Finally! First off I like this ad, but I don't love it. It's nice to see agencies trying non-traditional for once but I can't help but think that they stole the idea from Iprove everywhere. Regardless the spectators said it themselves. They liked mixing fashion with technology, and it caught there attention and made them stop, watch and think. WHICH IS PERSISELY WHAT GUERRILLA ADVERTISING IS MEANT TO DO. Not sure I like the actual application of this ad for sony, but it was a nice gesture.

GSD&M Idea City



Now I know GSD&M has fallen into some rough times and lost some major accounts lately, and I especially know this when it took me 20 minutes to find an acceptable ad that I actaully liked on their website. For a large agency, their work isn't great, at least not as good as it used to be. And for that matter, their client list seems to be thinning out a little bit. Let's just say I'm not impressed with "Idea City" here in Austin Texas. This was the best spot I could find. It's for Kohler. It's a playful and interesting ad, and I like the suspense it builds. The art direction did a good job with the scenery and it is funny they spoof the whole Godfather package behind the toilett thing. The script is clever and the copy "The Bold New Look Of Kohler" works. Im just not sure if their work as a whole isn't going down that perverbial kohler toilett.

Dieste Harmel & Partners



This is utterly terrible. I would never expect such horrid work from one of our local Dallas agencies and especially Dieste Harmel and Partners, the leading agency in Latin advertising. I mean Pedro from napolean dynamite? Chris Crocker?? And the ad doesnt even make sense. It's not funny and it kind of creeps me out. This is takes the "its not about what its about" way too far. Wag of the finger to Dieste Harmel & Partners.


Latin Works



This ad is weird, funny, random and surprisingly it works. Starburst, like the Skittles account is famous for kooky irreverent tv spots like this. The llama idea is strange ill admit but it immediatley snatches our attention and doesnt give it back. I like this ad because it keeps me on edge and I think it's a step in the right direction for Latin Works. By the looks of it it's also gotten a lot of buzz on youtube.com


Martin Williams



This ad is awesome. I can't believe they got Alice Cooper to do a cameo. First off the ad is very cute, and you really don't know why the little girl is so bothered until you realize Alice "the chicken slayer" Cooper is her father. The script copy is perfect and Cooper's music works beautifully. This is one of those ads where the creative concept is so simple but works so seamlessly, you wonder why you didn't think of it yourself. Very clever ad. Watch out for this agency, cuz they got some talent.