I love this ad, and thats exactly why I put it at my #1 spot for artful advertising. The background music by Brooklyn's alternative pop rock duo "Matt & Kim" sets a perfect scene. The art direction is simple, clean and sophisticated without going over the top, which is a refreshing treat from the trite oversexed alcohol ads pervasive in todays industry. The ad gives off an air of coolness, a sort of confidence and swagger one can only get from crowded parties and the consumption of alcohol. As the man moves through the different 1900's themed rooms of the bar, the change of scenery is gradual and not too quick. I especially appreciate the shots of the band and the girl on the swing which suggest a playfull atmosphere to the rooms. The outfits/surroundings from room to room are just enough to convince us we've changed decades without getting retro and while still maintaining a modernly hip touch. From the 2000's through the 80's 60's and 40's and 20's and 1800's saloon style bar, everyone is happy, smiling, and dancing. The coy look from the beautiful victorian dressed woman he recieves before he calmly and confidently nods his head to the bartender in a seemingly silent order makes you wish you could step into his shoes for that moment. The bartender knows exactly what he wants, and it suggests to us, the viewer that there is simply no other choice. We want an original, an established rum. A rum thats stood the test of time. A metaphoric scene for which the entire commercial has been building to. As you watch the drink be artfully made with the bright color mint leaves and crushed ice, you cant help but feel this ad has rewarded and inspired you in a way only true art can.
2. Fallon London
This ad is another one of my favorites. It's absolutely beautiful and is a perfect example of how advertising can be art. The music is soft and thoughfull, which sets the stage for the seemingly empty hilled resedential streets of San Fransisco's downtown. The ad comes in soft but immediately grabs your attention. I love the little boys curiousness, and the havoc of the multi-colored balls striking and boucing off of parked cars. I especially love the slow motion shots of the balls spinning close up, and the sudden rest of the balls collecting at the bottom. The frog dancing through the beautiful mayhem or the back shot of the lonely women looking out her living room window also add a humanity to the piece. I think the most important part of the entire artful ad is that it gets the point across with the simple "colour like other" copy on screen which ties everthing together. Overall a great example of amazing art in advertising.
3. Fallon London
Here's another sony bravia "colour" ad. I think this too serves as a great art symbol in advertising. I like how they start by reversing the day and moving backwards. How they did all of those colorful bunnies in clay still amazes me. While I'll admit I don't like the song and the action is very chaotic, it again gets the point across. I love when they slow it down to show random peoples faces and speed right back into the clay sculptures. It's beautiful when the bunnies come together to form the wave and then break again into the multi-colored cubes. My absolute favorite part is when the whale's tail become a giant bunny and they panoram out to the city to show just how large it is. This ad is remenicent of an artfull expression of non traditional guerilla advertising.
4. TBWA
I think this ad is a perfect example of non traditional guerilla style print. I like how it covers two sides of city streets as it would seem to follow you as you walk. I like the bright colors contrasted with the black, making the ad pop to passerbys. The pictures are playful and the models are hip and fun. I think this ad is definitely art.
5. TBWA Madrid
This print looks like it could be hung in a measeum. The colors are vivid and the picture is somewhere between incredibly high resolution and a cartoon. It vaguely reminds me of the famous dogs playing poker, drinking and smoking picture. I like how simple it is, and that the man can walk his dog while still staying connected to his psp. My only criticism is that theres a lot of free space they could have filled with something other than the grey sidewalk
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