1. Ogilvy & Mather
This is a very ethical and responsible way to advertise a product like Dove Soap. It never really occured to me how bombarded young girls are by the beauty and fashion industry in todays world. This ad is suspensefull and keeps the viewer interested the entire way through. It deals with anxieties most girls have about weight, perception, and beauty. I believe it is just the type of message girls should hear when making beauty or soap decisions. Ogilvy & Mather took it even further with Dove Soap launching an entire campaign, interactive website and even an off broadway play based on the "Dove Real Beauty Campaign". I applaud Dove and Ogilvy & Mather for this responsible and ethical advertising. We need more of this in the industry.
2. TBWA/Chiat/Day
I absolutely love this spot. The copy reads like a poem and the on screen work is optomistic and playful. I think this ad is ethical and responsible because it doesnt try to sell you on pedigree dog food. It tries to get across the point that dogs help our everyday life and are an essential part of happiness. It makes us want to trust pedigree with our dogs health, while reminding us just how much our little doggie means to our family and that dogs are really a mans best friend.
3. Saatchi & Saatchi LA
This ad is probably one of the most beautiful displays of art direction I have ever seen. But thats only part of the appeal. This ad takes a fresh approach to going green. Its not the same pushed clutter attack most green advertising has done in the past. It is simple, clean and elegant. It reminds us that using a prius reduces smog forming emissions, while keeping us optimistic that this car is as close to harmony with nature as you can get. Very responsible advertisement, for a good cause.
3 responsible social causes
1. Crispin Porter + Bogusky
This ad is powerful, not matter how you feel about peoples right to smoke or not. I like the guerilla style of these ads and it helps to bring a sense of reality to the situation because a stunt like this was actually pulled outside of a major tabacco building. I think the message speaks for itself. The truth campaign by CP&B wants to know how many more lives the big tobacco companies are willing to take, while highlighting that major tobacco is so concerned with profits that they wont even take a day off. This ad sends a very important social message in a powerful yet ethical way.
2. Young & Rubicam
This ad is probably the most famous PSA (public service announcement) of all time. I like how it tells a story using such a classic character as the Native American. Also its nice to see an ad against pollution which is something you don't see often and seems like people have forgotten hurts our environment. Now im not a huge green person, or environmentalist, and I actually think this commercial is funny when the Indian starts crying, but it is a great example of an ad for a cause that is socially responsible, and it is indeed become a famous one stuck in the minds of many people. Im pretty sure it was even parodied on an episode of The Simpsons. Great Ad.
3. Ogilvy & Mather China
This is an incredible print ad. The art direction is seamless, and the copy is straight forward and to the point. It is obviously ethically sound and a very thoughtful and responsible ad. But what else does it do? For starters it makes me think about all the times I've driven by homeless people, or shunned a young person begging on the streets. I remember my old intro to creativity professor once tell me that good ads "worked and rewarded". Well I think this ad does just that, in terms of both working to get the message across while rewarding the consumer with an opportunity for self reflection. If this ad makes just one person stop and help an underprivlidged child in the streets of China, it's already done its job.
3 Socially Irresponsible Ads
1. Arnold Boston
This ad is obviously going to get flack for being offensive. I do not use Axe or Tag body sprays and I usually can laugh at how ridiculous the commercials are at trying to convince young men that a cheap arisol spray will get them laid, but hey thats advertising for ya. Anyway, not only does this commercial objectify women, but it suggests that all women are slutty and premiscuous, including elderly mothers who must always cheat on their husbands with their daughters boyfriends. I mean c'mon this commercial is ridiculous. She basically attacks him and her breasts seem to just exponentially grow out of her shirt popping off her buttons like cannons from a naval battle. The art direction is tasteless and the copy at the end just reassures us that all girls are easy. This ad goes on my socially irresponsible list.
2. DraftFCB
This ad, while midly funny really just further progresses our societies fears of homophobia and anti-gay/ anti-transvestite propoganda. First the man assumes the girl/guy needs help and is a "damsel in distress", then once he realizes its a man, he is horrified and his friend ridicules him. This is probably also offensive to men with long hair. Secondly he goes on to mistake a woman with semi short hair for a man, suggesting all women should take up an A-typical gender role and wear long hair so as not to be mistaken by drunk men in liquor stores. Now im not attacking all beer ads, as many have recently self regulated themselves and are airing ads geared toward warning younger generations about the dangers of drunk driving. But this keystone "always smooth" ad takes the beer industry back to a time of irresponsible and conciously ignorant advertising. Even homosexuals and transgendered people like to drink a tall cool one every once in awhile.
3. DDB Sao Paulo
Im sorry but whoever made this ad is retarded. Reminding a post 9/11 America about the trajedies of that day is uncontionable. Im glad this ad has recieved so much media outrage, beacuse the people of DDB Sao Paulo should have known that this was just too touchy of a subject. Maybe they didn't know because their office is in Brazil, but 9/11 was a horrific day that shocked our nation and ruined thousand of lives. The public should not be subjected to seeing it replayed in front of their eyes and then reminded that its "not really that many deaths compared to tsunamis". I mean c'mon, the creative director at DDB should be fired if he let this come out of his shop. I was absolutely floored when I saw this ad for the first time. I think it is reprehensible to compare tragedies. They were both terrible things, but saying one is worse than the other is ignorant. This ad takes the cake for my most unethical and irresponsible ads.
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