BBDO
Guinness has a history for original, well thoughtout, creative ads, and BBDO didnt dissapoint with this great spot. As I've said before, one of my favorite quotes about advertising is that "it's not about what it's about". This is a perfect example of that quote. What does a beer have to do with little men being launched through tunnels and bouncing off of drums to make music have to do with beer?? Nothing, but it's interesting, engaging and catches the viewers attention. Great art direction and incredibly creative immagination by the team at BBDO. This is one account that I would love to have a crack at working on.
DDB
First off, this commercial is hilarious. I know this is my back to back beer commercial and that may look a little sketchy but the beer industry puts out a tremendous ammount of advertising and usually have some of the best commercials on air. Usually I would criticize a commercial like this; I think the kooky office scene is a little trite in ads these days and I dont usually appreciate cheap laughs based on swearing or sex, but in all honesty this ad pulls it off. The scripting is perfect and the lines are original. You feel like they could use the same F-this F-that jokes but the scenes are surprisingly creative and I ask myself at every juncture, how are they gunna cuz here?? Kudos to the copywriters and well done DDB. Also its interesting to see that the Bud.tv account is seperate from Budweiser. I dont understand why these companies dont put all of there advertising under one umbrella company.
TBWA
This is honestly one of my favorite ads of all time. The art direction is so moving and visually stunning. The copy is simple, clean and elegant, as expected with an Absolut ad. The ad doesnt talk down to us, but instead challenges us to see vodka is a different light. The soundtrack provided by electro-punk-pop band New Order also just seems to fit this commercial like the last piece of a thousand part puzzle. I especially love the bottles hanging in the forrest, or the ballons when they are released into the night sky. They actually sent a director and creative team to different locations across the globe to film this spot and I recommend you watch the making of this commercial on youtube.com, it's incredible. If Ive ever found an ad that nailed what purposeful advertising should be and inspires and rewards the consumer, than this is it. This ad has stuck in my head and I wont forget it. Every agency should strive to put out work like this. Overall this ad is an 11 out 10 in my book.
Goodby Silverstein
Okay, this commercial is kind of ridiculous, but c'mon it's pretty funny. Now Goodby is pretty known for doing some off the wall ads such as this. In fact all of the Emrald Nuts commercials are this same type of goofy offput acronym humor, and I love them all. It's right along with my "it's not about what it's about theory" and it doesnt take itself too seriously. It just makes me laugh at the random words they bring together to spell out Emrald Nuts. I mean does the copywriter for this account think it up on his own?? Regardless, it's a funny spot and I like the use of irrevrent humor when trying to pitch nuts to people.
180 Amsterdam/180 LA
Guerrilla advertising...Finally! First off I like this ad, but I don't love it. It's nice to see agencies trying non-traditional for once but I can't help but think that they stole the idea from Iprove everywhere. Regardless the spectators said it themselves. They liked mixing fashion with technology, and it caught there attention and made them stop, watch and think. WHICH IS PERSISELY WHAT GUERRILLA ADVERTISING IS MEANT TO DO. Not sure I like the actual application of this ad for sony, but it was a nice gesture.
GSD&M Idea City
Now I know GSD&M has fallen into some rough times and lost some major accounts lately, and I especially know this when it took me 20 minutes to find an acceptable ad that I actaully liked on their website. For a large agency, their work isn't great, at least not as good as it used to be. And for that matter, their client list seems to be thinning out a little bit. Let's just say I'm not impressed with "Idea City" here in Austin Texas. This was the best spot I could find. It's for Kohler. It's a playful and interesting ad, and I like the suspense it builds. The art direction did a good job with the scenery and it is funny they spoof the whole Godfather package behind the toilett thing. The script is clever and the copy "The Bold New Look Of Kohler" works. Im just not sure if their work as a whole isn't going down that perverbial kohler toilett.
Dieste Harmel & Partners
This is utterly terrible. I would never expect such horrid work from one of our local Dallas agencies and especially Dieste Harmel and Partners, the leading agency in Latin advertising. I mean Pedro from napolean dynamite? Chris Crocker?? And the ad doesnt even make sense. It's not funny and it kind of creeps me out. This is takes the "its not about what its about" way too far. Wag of the finger to Dieste Harmel & Partners.
Latin Works
This ad is weird, funny, random and surprisingly it works. Starburst, like the Skittles account is famous for kooky irreverent tv spots like this. The llama idea is strange ill admit but it immediatley snatches our attention and doesnt give it back. I like this ad because it keeps me on edge and I think it's a step in the right direction for Latin Works. By the looks of it it's also gotten a lot of buzz on youtube.com
Martin Williams
This ad is awesome. I can't believe they got Alice Cooper to do a cameo. First off the ad is very cute, and you really don't know why the little girl is so bothered until you realize Alice "the chicken slayer" Cooper is her father. The script copy is perfect and Cooper's music works beautifully. This is one of those ads where the creative concept is so simple but works so seamlessly, you wonder why you didn't think of it yourself. Very clever ad. Watch out for this agency, cuz they got some talent.
Tuesday, September 29, 2009
Wednesday, September 23, 2009
Bill Bernbach Quotes
"Advertising doesn't create a product advantage. It can only convey it."
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"An idea can turn to dust or magic, depending on the talent that rubs against it."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Word of mouth is the best medium of all."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"I warn you against believing that advertising is a science."
"In advertising not to be different is virtually suicidal."
"In communications, familiarity breeds apathy."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
"Nobody counts the number of ads you run; they just remember the impression you make."
"Our job is to bring the dead facts to life."
"Properly practiced creativity can make one ad do the work of ten."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"The most powerful element in advertising is the truth."
"All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level."
This is a letter a young copywriter named Bill Bernbach wrote informing his boss at Grey Advertising that he was quitting to start his own ad agency. You might know it, its called DDB.
"May 15, 1947
Dear ___________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going to be drowned by superficialities instead of buoyed up by solid fundamentals. I’m worried lest hardening of the creative arteries begin to set in.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this sort or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
It’s that creative spark that I’m so jealous of for our agency and that I am so desperately fearful of losing. I don’t want academicians. I don’t want scientists. I don’t want people who do the right things. I want people who do inspiring things.
In the past year I must have interviewed about 80 people – writers and artists. Many of them were from the so-called giants of the agency field. It was appalling to see how few of these people were genuinely creative. Sure, they had advertising know-how. Yes, they were up on advertising technique.
But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
All this is not to say that technique is unimportant. Superior technical skill will man a good man better. But the danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability.
The danger lies in the temptation to buy routinized men who have a formula for advertising. The danger lies In the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all the others.
If we are to advance we must emerge as a distinctive personality. We must develop our own philosophy and not have the advertising philosophy of others imposed on us.
Let us blaze new trails. Let us prove to the world that good taste, good art, and good writing can be good selling.
Respectfully,
Bill Bernbach"
"Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art."
"An idea can turn to dust or magic, depending on the talent that rubs against it."
"Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before."
"Word of mouth is the best medium of all."
"You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen."
"I warn you against believing that advertising is a science."
"In advertising not to be different is virtually suicidal."
"In communications, familiarity breeds apathy."
"In this very real world, good doesn't drive out evil. Evil doesn't drive out good. But the energetic displaces the passive."
"It is insight into human nature that is the key to the communicator's skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen."
"Just because your ad looks good is no insurance that it will get looked at. How many people do you know who are impeccably groomed... but dull?"
"Nobody counts the number of ads you run; they just remember the impression you make."
"Our job is to bring the dead facts to life."
"Properly practiced creativity can make one ad do the work of ten."
"Properly practiced creativity must result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent."
"The most powerful element in advertising is the truth."
"All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level."
This is a letter a young copywriter named Bill Bernbach wrote informing his boss at Grey Advertising that he was quitting to start his own ad agency. You might know it, its called DDB.
"May 15, 1947
Dear ___________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going to be drowned by superficialities instead of buoyed up by solid fundamentals. I’m worried lest hardening of the creative arteries begin to set in.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this sort or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there’s one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
It’s that creative spark that I’m so jealous of for our agency and that I am so desperately fearful of losing. I don’t want academicians. I don’t want scientists. I don’t want people who do the right things. I want people who do inspiring things.
In the past year I must have interviewed about 80 people – writers and artists. Many of them were from the so-called giants of the agency field. It was appalling to see how few of these people were genuinely creative. Sure, they had advertising know-how. Yes, they were up on advertising technique.
But look beneath the technique and what did you find? A sameness, a mental weariness, a mediocrity of ideas. But they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
All this is not to say that technique is unimportant. Superior technical skill will man a good man better. But the danger is a preoccupation with technical skill or the mistaking of technical skill for creative ability.
The danger lies in the temptation to buy routinized men who have a formula for advertising. The danger lies In the natural tendency to go after tried-and-true talent that will not make us stand out in competition but rather make us look like all the others.
If we are to advance we must emerge as a distinctive personality. We must develop our own philosophy and not have the advertising philosophy of others imposed on us.
Let us blaze new trails. Let us prove to the world that good taste, good art, and good writing can be good selling.
Respectfully,
Bill Bernbach"
Sunday, September 13, 2009
3 Ethical Product Ads/3 Socially Responsible Ads/ 3 Socially Irresponsible Ads
3 Ethical Product Ads
1. Ogilvy & Mather
This is a very ethical and responsible way to advertise a product like Dove Soap. It never really occured to me how bombarded young girls are by the beauty and fashion industry in todays world. This ad is suspensefull and keeps the viewer interested the entire way through. It deals with anxieties most girls have about weight, perception, and beauty. I believe it is just the type of message girls should hear when making beauty or soap decisions. Ogilvy & Mather took it even further with Dove Soap launching an entire campaign, interactive website and even an off broadway play based on the "Dove Real Beauty Campaign". I applaud Dove and Ogilvy & Mather for this responsible and ethical advertising. We need more of this in the industry.
2. TBWA/Chiat/Day
I absolutely love this spot. The copy reads like a poem and the on screen work is optomistic and playful. I think this ad is ethical and responsible because it doesnt try to sell you on pedigree dog food. It tries to get across the point that dogs help our everyday life and are an essential part of happiness. It makes us want to trust pedigree with our dogs health, while reminding us just how much our little doggie means to our family and that dogs are really a mans best friend.
3. Saatchi & Saatchi LA
This ad is probably one of the most beautiful displays of art direction I have ever seen. But thats only part of the appeal. This ad takes a fresh approach to going green. Its not the same pushed clutter attack most green advertising has done in the past. It is simple, clean and elegant. It reminds us that using a prius reduces smog forming emissions, while keeping us optimistic that this car is as close to harmony with nature as you can get. Very responsible advertisement, for a good cause.
3 responsible social causes
1. Crispin Porter + Bogusky
This ad is powerful, not matter how you feel about peoples right to smoke or not. I like the guerilla style of these ads and it helps to bring a sense of reality to the situation because a stunt like this was actually pulled outside of a major tabacco building. I think the message speaks for itself. The truth campaign by CP&B wants to know how many more lives the big tobacco companies are willing to take, while highlighting that major tobacco is so concerned with profits that they wont even take a day off. This ad sends a very important social message in a powerful yet ethical way.
2. Young & Rubicam
This ad is probably the most famous PSA (public service announcement) of all time. I like how it tells a story using such a classic character as the Native American. Also its nice to see an ad against pollution which is something you don't see often and seems like people have forgotten hurts our environment. Now im not a huge green person, or environmentalist, and I actually think this commercial is funny when the Indian starts crying, but it is a great example of an ad for a cause that is socially responsible, and it is indeed become a famous one stuck in the minds of many people. Im pretty sure it was even parodied on an episode of The Simpsons. Great Ad.
3. Ogilvy & Mather China
This is an incredible print ad. The art direction is seamless, and the copy is straight forward and to the point. It is obviously ethically sound and a very thoughtful and responsible ad. But what else does it do? For starters it makes me think about all the times I've driven by homeless people, or shunned a young person begging on the streets. I remember my old intro to creativity professor once tell me that good ads "worked and rewarded". Well I think this ad does just that, in terms of both working to get the message across while rewarding the consumer with an opportunity for self reflection. If this ad makes just one person stop and help an underprivlidged child in the streets of China, it's already done its job.
3 Socially Irresponsible Ads
1. Arnold Boston
This ad is obviously going to get flack for being offensive. I do not use Axe or Tag body sprays and I usually can laugh at how ridiculous the commercials are at trying to convince young men that a cheap arisol spray will get them laid, but hey thats advertising for ya. Anyway, not only does this commercial objectify women, but it suggests that all women are slutty and premiscuous, including elderly mothers who must always cheat on their husbands with their daughters boyfriends. I mean c'mon this commercial is ridiculous. She basically attacks him and her breasts seem to just exponentially grow out of her shirt popping off her buttons like cannons from a naval battle. The art direction is tasteless and the copy at the end just reassures us that all girls are easy. This ad goes on my socially irresponsible list.
2. DraftFCB
This ad, while midly funny really just further progresses our societies fears of homophobia and anti-gay/ anti-transvestite propoganda. First the man assumes the girl/guy needs help and is a "damsel in distress", then once he realizes its a man, he is horrified and his friend ridicules him. This is probably also offensive to men with long hair. Secondly he goes on to mistake a woman with semi short hair for a man, suggesting all women should take up an A-typical gender role and wear long hair so as not to be mistaken by drunk men in liquor stores. Now im not attacking all beer ads, as many have recently self regulated themselves and are airing ads geared toward warning younger generations about the dangers of drunk driving. But this keystone "always smooth" ad takes the beer industry back to a time of irresponsible and conciously ignorant advertising. Even homosexuals and transgendered people like to drink a tall cool one every once in awhile.
3. DDB Sao Paulo
Im sorry but whoever made this ad is retarded. Reminding a post 9/11 America about the trajedies of that day is uncontionable. Im glad this ad has recieved so much media outrage, beacuse the people of DDB Sao Paulo should have known that this was just too touchy of a subject. Maybe they didn't know because their office is in Brazil, but 9/11 was a horrific day that shocked our nation and ruined thousand of lives. The public should not be subjected to seeing it replayed in front of their eyes and then reminded that its "not really that many deaths compared to tsunamis". I mean c'mon, the creative director at DDB should be fired if he let this come out of his shop. I was absolutely floored when I saw this ad for the first time. I think it is reprehensible to compare tragedies. They were both terrible things, but saying one is worse than the other is ignorant. This ad takes the cake for my most unethical and irresponsible ads.
1. Ogilvy & Mather
This is a very ethical and responsible way to advertise a product like Dove Soap. It never really occured to me how bombarded young girls are by the beauty and fashion industry in todays world. This ad is suspensefull and keeps the viewer interested the entire way through. It deals with anxieties most girls have about weight, perception, and beauty. I believe it is just the type of message girls should hear when making beauty or soap decisions. Ogilvy & Mather took it even further with Dove Soap launching an entire campaign, interactive website and even an off broadway play based on the "Dove Real Beauty Campaign". I applaud Dove and Ogilvy & Mather for this responsible and ethical advertising. We need more of this in the industry.
2. TBWA/Chiat/Day
I absolutely love this spot. The copy reads like a poem and the on screen work is optomistic and playful. I think this ad is ethical and responsible because it doesnt try to sell you on pedigree dog food. It tries to get across the point that dogs help our everyday life and are an essential part of happiness. It makes us want to trust pedigree with our dogs health, while reminding us just how much our little doggie means to our family and that dogs are really a mans best friend.
3. Saatchi & Saatchi LA
This ad is probably one of the most beautiful displays of art direction I have ever seen. But thats only part of the appeal. This ad takes a fresh approach to going green. Its not the same pushed clutter attack most green advertising has done in the past. It is simple, clean and elegant. It reminds us that using a prius reduces smog forming emissions, while keeping us optimistic that this car is as close to harmony with nature as you can get. Very responsible advertisement, for a good cause.
3 responsible social causes
1. Crispin Porter + Bogusky
This ad is powerful, not matter how you feel about peoples right to smoke or not. I like the guerilla style of these ads and it helps to bring a sense of reality to the situation because a stunt like this was actually pulled outside of a major tabacco building. I think the message speaks for itself. The truth campaign by CP&B wants to know how many more lives the big tobacco companies are willing to take, while highlighting that major tobacco is so concerned with profits that they wont even take a day off. This ad sends a very important social message in a powerful yet ethical way.
2. Young & Rubicam
This ad is probably the most famous PSA (public service announcement) of all time. I like how it tells a story using such a classic character as the Native American. Also its nice to see an ad against pollution which is something you don't see often and seems like people have forgotten hurts our environment. Now im not a huge green person, or environmentalist, and I actually think this commercial is funny when the Indian starts crying, but it is a great example of an ad for a cause that is socially responsible, and it is indeed become a famous one stuck in the minds of many people. Im pretty sure it was even parodied on an episode of The Simpsons. Great Ad.
3. Ogilvy & Mather China
This is an incredible print ad. The art direction is seamless, and the copy is straight forward and to the point. It is obviously ethically sound and a very thoughtful and responsible ad. But what else does it do? For starters it makes me think about all the times I've driven by homeless people, or shunned a young person begging on the streets. I remember my old intro to creativity professor once tell me that good ads "worked and rewarded". Well I think this ad does just that, in terms of both working to get the message across while rewarding the consumer with an opportunity for self reflection. If this ad makes just one person stop and help an underprivlidged child in the streets of China, it's already done its job.
3 Socially Irresponsible Ads
1. Arnold Boston
This ad is obviously going to get flack for being offensive. I do not use Axe or Tag body sprays and I usually can laugh at how ridiculous the commercials are at trying to convince young men that a cheap arisol spray will get them laid, but hey thats advertising for ya. Anyway, not only does this commercial objectify women, but it suggests that all women are slutty and premiscuous, including elderly mothers who must always cheat on their husbands with their daughters boyfriends. I mean c'mon this commercial is ridiculous. She basically attacks him and her breasts seem to just exponentially grow out of her shirt popping off her buttons like cannons from a naval battle. The art direction is tasteless and the copy at the end just reassures us that all girls are easy. This ad goes on my socially irresponsible list.
2. DraftFCB
This ad, while midly funny really just further progresses our societies fears of homophobia and anti-gay/ anti-transvestite propoganda. First the man assumes the girl/guy needs help and is a "damsel in distress", then once he realizes its a man, he is horrified and his friend ridicules him. This is probably also offensive to men with long hair. Secondly he goes on to mistake a woman with semi short hair for a man, suggesting all women should take up an A-typical gender role and wear long hair so as not to be mistaken by drunk men in liquor stores. Now im not attacking all beer ads, as many have recently self regulated themselves and are airing ads geared toward warning younger generations about the dangers of drunk driving. But this keystone "always smooth" ad takes the beer industry back to a time of irresponsible and conciously ignorant advertising. Even homosexuals and transgendered people like to drink a tall cool one every once in awhile.
3. DDB Sao Paulo
Im sorry but whoever made this ad is retarded. Reminding a post 9/11 America about the trajedies of that day is uncontionable. Im glad this ad has recieved so much media outrage, beacuse the people of DDB Sao Paulo should have known that this was just too touchy of a subject. Maybe they didn't know because their office is in Brazil, but 9/11 was a horrific day that shocked our nation and ruined thousand of lives. The public should not be subjected to seeing it replayed in front of their eyes and then reminded that its "not really that many deaths compared to tsunamis". I mean c'mon, the creative director at DDB should be fired if he let this come out of his shop. I was absolutely floored when I saw this ad for the first time. I think it is reprehensible to compare tragedies. They were both terrible things, but saying one is worse than the other is ignorant. This ad takes the cake for my most unethical and irresponsible ads.
Tuesday, September 1, 2009
Advertising as Art
1. Y&R New York
I love this ad, and thats exactly why I put it at my #1 spot for artful advertising. The background music by Brooklyn's alternative pop rock duo "Matt & Kim" sets a perfect scene. The art direction is simple, clean and sophisticated without going over the top, which is a refreshing treat from the trite oversexed alcohol ads pervasive in todays industry. The ad gives off an air of coolness, a sort of confidence and swagger one can only get from crowded parties and the consumption of alcohol. As the man moves through the different 1900's themed rooms of the bar, the change of scenery is gradual and not too quick. I especially appreciate the shots of the band and the girl on the swing which suggest a playfull atmosphere to the rooms. The outfits/surroundings from room to room are just enough to convince us we've changed decades without getting retro and while still maintaining a modernly hip touch. From the 2000's through the 80's 60's and 40's and 20's and 1800's saloon style bar, everyone is happy, smiling, and dancing. The coy look from the beautiful victorian dressed woman he recieves before he calmly and confidently nods his head to the bartender in a seemingly silent order makes you wish you could step into his shoes for that moment. The bartender knows exactly what he wants, and it suggests to us, the viewer that there is simply no other choice. We want an original, an established rum. A rum thats stood the test of time. A metaphoric scene for which the entire commercial has been building to. As you watch the drink be artfully made with the bright color mint leaves and crushed ice, you cant help but feel this ad has rewarded and inspired you in a way only true art can.
2. Fallon London
This ad is another one of my favorites. It's absolutely beautiful and is a perfect example of how advertising can be art. The music is soft and thoughfull, which sets the stage for the seemingly empty hilled resedential streets of San Fransisco's downtown. The ad comes in soft but immediately grabs your attention. I love the little boys curiousness, and the havoc of the multi-colored balls striking and boucing off of parked cars. I especially love the slow motion shots of the balls spinning close up, and the sudden rest of the balls collecting at the bottom. The frog dancing through the beautiful mayhem or the back shot of the lonely women looking out her living room window also add a humanity to the piece. I think the most important part of the entire artful ad is that it gets the point across with the simple "colour like other" copy on screen which ties everthing together. Overall a great example of amazing art in advertising.
3. Fallon London
Here's another sony bravia "colour" ad. I think this too serves as a great art symbol in advertising. I like how they start by reversing the day and moving backwards. How they did all of those colorful bunnies in clay still amazes me. While I'll admit I don't like the song and the action is very chaotic, it again gets the point across. I love when they slow it down to show random peoples faces and speed right back into the clay sculptures. It's beautiful when the bunnies come together to form the wave and then break again into the multi-colored cubes. My absolute favorite part is when the whale's tail become a giant bunny and they panoram out to the city to show just how large it is. This ad is remenicent of an artfull expression of non traditional guerilla advertising.
4. TBWA
I think this ad is a perfect example of non traditional guerilla style print. I like how it covers two sides of city streets as it would seem to follow you as you walk. I like the bright colors contrasted with the black, making the ad pop to passerbys. The pictures are playful and the models are hip and fun. I think this ad is definitely art.
5. TBWA Madrid
This print looks like it could be hung in a measeum. The colors are vivid and the picture is somewhere between incredibly high resolution and a cartoon. It vaguely reminds me of the famous dogs playing poker, drinking and smoking picture. I like how simple it is, and that the man can walk his dog while still staying connected to his psp. My only criticism is that theres a lot of free space they could have filled with something other than the grey sidewalk
I love this ad, and thats exactly why I put it at my #1 spot for artful advertising. The background music by Brooklyn's alternative pop rock duo "Matt & Kim" sets a perfect scene. The art direction is simple, clean and sophisticated without going over the top, which is a refreshing treat from the trite oversexed alcohol ads pervasive in todays industry. The ad gives off an air of coolness, a sort of confidence and swagger one can only get from crowded parties and the consumption of alcohol. As the man moves through the different 1900's themed rooms of the bar, the change of scenery is gradual and not too quick. I especially appreciate the shots of the band and the girl on the swing which suggest a playfull atmosphere to the rooms. The outfits/surroundings from room to room are just enough to convince us we've changed decades without getting retro and while still maintaining a modernly hip touch. From the 2000's through the 80's 60's and 40's and 20's and 1800's saloon style bar, everyone is happy, smiling, and dancing. The coy look from the beautiful victorian dressed woman he recieves before he calmly and confidently nods his head to the bartender in a seemingly silent order makes you wish you could step into his shoes for that moment. The bartender knows exactly what he wants, and it suggests to us, the viewer that there is simply no other choice. We want an original, an established rum. A rum thats stood the test of time. A metaphoric scene for which the entire commercial has been building to. As you watch the drink be artfully made with the bright color mint leaves and crushed ice, you cant help but feel this ad has rewarded and inspired you in a way only true art can.
2. Fallon London
This ad is another one of my favorites. It's absolutely beautiful and is a perfect example of how advertising can be art. The music is soft and thoughfull, which sets the stage for the seemingly empty hilled resedential streets of San Fransisco's downtown. The ad comes in soft but immediately grabs your attention. I love the little boys curiousness, and the havoc of the multi-colored balls striking and boucing off of parked cars. I especially love the slow motion shots of the balls spinning close up, and the sudden rest of the balls collecting at the bottom. The frog dancing through the beautiful mayhem or the back shot of the lonely women looking out her living room window also add a humanity to the piece. I think the most important part of the entire artful ad is that it gets the point across with the simple "colour like other" copy on screen which ties everthing together. Overall a great example of amazing art in advertising.
3. Fallon London
Here's another sony bravia "colour" ad. I think this too serves as a great art symbol in advertising. I like how they start by reversing the day and moving backwards. How they did all of those colorful bunnies in clay still amazes me. While I'll admit I don't like the song and the action is very chaotic, it again gets the point across. I love when they slow it down to show random peoples faces and speed right back into the clay sculptures. It's beautiful when the bunnies come together to form the wave and then break again into the multi-colored cubes. My absolute favorite part is when the whale's tail become a giant bunny and they panoram out to the city to show just how large it is. This ad is remenicent of an artfull expression of non traditional guerilla advertising.
4. TBWA
I think this ad is a perfect example of non traditional guerilla style print. I like how it covers two sides of city streets as it would seem to follow you as you walk. I like the bright colors contrasted with the black, making the ad pop to passerbys. The pictures are playful and the models are hip and fun. I think this ad is definitely art.
5. TBWA Madrid
This print looks like it could be hung in a measeum. The colors are vivid and the picture is somewhere between incredibly high resolution and a cartoon. It vaguely reminds me of the famous dogs playing poker, drinking and smoking picture. I like how simple it is, and that the man can walk his dog while still staying connected to his psp. My only criticism is that theres a lot of free space they could have filled with something other than the grey sidewalk
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